I create content that helps organizations explain what they do, connect with their audiences, and tell stories people remember.
Give me a complicated idea and I’ll go looking for the story hiding inside it.
After years in video editing and post-production, I know how to find the good stuff, cut through the clutter, and turn information into something people actually want to watch, read, and share.
I work across video, copy, email, social, and digital campaigns, bringing an editor’s eye, a storyteller’s instinct, and a strong feel for audience experience.
Clear beats clever—but when the two can work together, that’s where the fun begins.
The VINE: Selected Campaigns
The Visual Effects Society Sponsored Mixer
When the Visual Effects Society (VES) agreed to sponsor an upcoming VINE mixer, I immediately saw the potential for a fun omni-channel campaign. I knew I wanted to make the night immersive, interactive and zany.
Somehow I convinced the VINE hosts to wear greenscreen suits and not to have attendees feeling left out, I created a box of green party favors for them to wear.
Along with the existential tracking markers and superhero name tags, there was BTS footage of VFX heavy films in the video monitors. And the entire night had been promoted in the months prior with an extensive social media animation campaign so there was a lot of anticipation.
But according to many attendees, the event did not disappoint- it was easily our most talked about mixer ever.
Silicon Valley Video Summit
We knew wanted The VINE booth at the annual Silicon Valley Video Summit to capture our brand tone and ethos. But more importantly, we didn’t want to be boring. We all have gone to many conferences over the years, so we knew as attendees what we found engaging at booths and what we didn’t.
So we were happy that the timing worked out to unveil our fun new logo and anthem video that I created, as well as a vertical banner, networking cookies, stickers. The week leading up to the event was a blur.
THE VINE: Selected Initiatives
Despite also having the word “vine”, Splice Vine is a different venture than The VINE. It was, for many years, the Unconventional Video Editing Resource for folks in video post-production. Whereas The VINE is primarily an in-person event, Splice Vine, was purely virtual but it too was rooted in community.
Here are some of it’s major touchpoints that I created.
Splice Vine: Selected Initiatives
Skills
Videography (iPhone / Canon)
Photography (iPhone / Canon)
Video Editing (Premiere Pro)
Design (Canva / Illustrator / Photoshop)
Motion Graphics (After Effects / Motion Array)
Copywriting (Social / Email / Blog / Newsletter)
Website Creation (Squarespace)
Podcast Creation
Deck Creation (Keynote / Slides)
Content Calendar Management
Project Management (Asana / Trello)
Brand Storytelling
Community Engagement
Omni-channel Content Development
Video Content Strategy