Logo Rebrand / Stickers

After 2 years of using our original logo, for reasons of both form and function, we knew we were ready for a change. The thin font weight made it challenging to animate and it’s formal design didn’t fit the playful tone our brand had evolved into.

So after presenting my co-founder with the 9 options shown below on the left, he picked the one in the center and we were officially ready for the next era.

But we weren’t precious with our new graphic identity. When we found the 8 designs on Motion Array, shown below on the right, we knew they would make great stickers. They were a big hit at the conference and we’ve been giving them out at our mixer every month since.