VINE Wine

In the early days of The VINE, to boost attendance, we did branded wine giveaways. I got this idea from my first venture, Splice Vine.

Needless to say, it was a big hit. Mixer attendees would enter their names into the Wheel of Names, and we would do a live drawing during the networking event. The winners would be promoted on social and in our newsletter.

So it was a very important promotions early on that went a long way to spark interest and seed loyalty.